Digital Experience Design
Featured work highlighting demonstrating how UX, functionality, and brand come together in real-world products.
Lululemon Website Redesign
This website redesign reimagined the digital experience to better integrate brand storytelling with a seamless browse-and-shop journey. As the brand representative working closely with the external agency, I contributed to UI and design solutions while ensuring alignment with brand standards. After launch, I supported rollout across the organization by helping the brand design team adopt the new platform and features for ongoing storytelling.
Mercedes-Benz GLK Launch Microsite
The GLK launch microsite introduced the vehicle through an immersive digital experience combining product storytelling with event promotion. I led the design of the micros offering, shaping the experience from the primary landing page through deeper product sections and interactive features, while ensuring a cohesive visual language across both the vehicle site and the supporting launch event pages.
Microsite Landing Page
Microsite Landing Page
SEMA Landing Page
Mark’s E-commerce Vision Pitch
This redesign pitch envisioned a more immersive, educational digital experience for the Mark’s brand. The concept included upper-funnel landing pages and innovative product detail approaches designed to highlight key selling features and enhance product exploration.
