Behind the Work

I’m Delan Wong, a designer with 20+ years of experience, including 13+ years in-house at a global athletic brand. I lead brand and digital experiences across product launches, campaigns, and platforms—spanning websites, apps, email, and retail touchpoints. My work combines concept-driven storytelling with a deep understanding of UX, technical systems, and scale, allowing me to bridge brand vision and execution across teams, agencies, and digital products.

From pitching integrated brand ideas to art-directing photoshoots, designing e-commerce and membership experiences, and building scalable email systems, I’ve worked across the full lifecycle of digital brand expression. I’ve also played a key role in enabling teams—partnering with UX/UI groups, guiding agencies, and mentoring designers to apply brand consistently and effectively across platforms.