Brand & Campaign Design
A selection of campaigns that demonstrate how brand strategy translates into cohesive, expressive digital storytelling.
Weekly Product Campaigns
Weekly product campaigns spotlight new drops through focused, concept-driven storytelling designed to sustain momentum and engagement across the brand’s digital channels. I led concept development and creative direction from initial idea through final execution, ensuring each feature balanced product clarity with a strong, consistent brand voice.
Seasonal Brand Storytelling
Led concept development and art direction for seasonal photoshoots spanning casual and activewear. The resulting imagery refreshes the brand’s website and digital channels with seasonally relevant storytelling while reinforcing a consistent brand identity.
The casual wear imagery focuses on everyday versatility and an approachable expression of the brand. The direction highlights natural movement and lifestyle-driven moments, emphasizing comfort while still nodding to the brand’s performance roots.
The running visuals emphasize energy and performance through a clean, confident visual approach. The direction reinforces the brand’s performance storytelling while maintaining a cohesive visual language across the seasonal campaign.
Across training and yoga, the imagery balances strength and mindfulness through contrast in pose, lighting, and environment. Together, the visuals reinforce the brand’s ability to support different performance needs while keeping a cohesive identity across both men’s and women’s product stories.
Lululemon Shop App Launch
The Shop App project combined product experience and launch storytelling, spanning app design collaboration, brand oversight, and promotional execution. Acting as the brand representative alongside an external agency, I helped ensure the app experience aligned with brand standards while contributing visual direction, onboarding imagery, and the app identity. I also led the design of supporting launch materials, including promotional emails, banners, and the website landing page introducing the app.
Early sketch capturing the visual thinking that informed the app’s promotional campaign.
